Media is any form of mass-communication. Movies, TV, radio, magazines, websites, and newspapers are all forms of media.
Literacy is awareness, knowledge and/or an understanding of a particular topic.
Media literacy is the skill of being aware and understanding what is being communicated to you through media.
Why Should I be Media Literate?
Having a skill set that allows you to be critical of media message will help you:
Questioning the Media
- Media often glamorizes and normalizes unhealthy behaviors, ultimately affecting our overall health and well-being
- These advertisements are sending us the message that these unhealthy habits are cool and normal, but in reality certain habits can be deadly
Learn how to question the media
- Reflect on your own actions. Ask yourself, why you do the things you do
- Know that what you see on TV, movies, magazines, online etc. are not always reality
- Know that big corporations target young people and try to manipulate their thoughts and beliefs to sell their product
- Be harsh. Criticize what you see on TV, online and in magazines
- Challenge these messages. Ask, what message is being sent to the audience?
- Form your own opinions. Make your own decisions
Want to take action against the media manipulating youth through movies and television?
Get tobacco exposure out of youth-rated movies
Send an advocacy Email
Reasons to be Media Literate
Having a skill set that allows you to be critical media messages will help you:
- Make informed decisions
- Improve your critical thinking skills
- Become a wise consumer
Media Influence Facts
- Tobacco companies have specifically targeted teenagers as young as 13 years of age
- Several studies have documented that young children request more junk food after viewing commercials
- Research has found that adolescent drinkers are more likely to have been exposed to alcohol advertising
- Studies have found that children exposed to cigarette ads or promotions are more likely to become smokers themselves