Facts about Tobacco
- Smoking is the number one cause of premature disease and death in Ontario
- One cigarette reduces your life by five minutes, for a regular smoker, that's 25 days a year
- Tobacco industry products kill 37,000 people in Canada each year
- The tobacco industry targets youth
- Tobacco industry products kill one out of every two of their users when used as intended, so they are always looking for new, young customers
- As an advertising strategy the tobacco industry advertises in movies and other forms of media
- The tobacco industry has introduced flavored tobacco products to appeal to youth
- Tobacco companies and the contract laboratories that they hire continue to conduct cruel, irrelevant animal tests on new and existing products to see how the body reacts to tobacco
The "Ugly Truth" about tobacco
How the tobacco industry contributes to animal cruelty
What we are doing
To counter the efforts of the tobacco industry, REACT is trying to denormalize the the use of tobacco products by:
- Making smoking and all tobacco-related use become ostracized
- Drawing attention to the tobacco industry's lies and manipulative marketing strategies
- Exposing how the tobacco industry creates products that target children and youth
What you can do
REACT encourages you to:
- Not use tobacco products
- Help raise awareness about the tobacco industry's tactics
- Take part in anti-tobacco campaigns
Bill 45 - Making Healthier Choices Act
Ontario is introducing legislation today to protect youth from the dangers of tobacco and the potential harms of electronic cigarettes, known as e-cigarettes.
Bill 45 will make e-cigarettes fall under the category of a tobacco product. They will be prohibited to sell to youth and anywhere smoking is not allowed, the use of e-cigarettes will also be banned.
The bill will also ban the sales of all flavoured tobacco products which are purposely targeted towards youth.
It will increase fines for those who sell tobacco to youth making it harder for them get access to it.
Enforcement will also be strengthened to allow for testing of substances in waterpipes (such as hookah, shisha) in indoor public places.
- 46% of young tobacco product users, use flavoured products
- 73% of youth who use chew tobacco, use flavoured products
- 28% of young tobacco product users, use methol products
An estimated 57,300 Ontario youth used flavoured tobacco products in 2013.
There are 2.75 million young people living in Ontario who will be protected by ensuring a full tobacco flavor ban is passed with Bill 45.
Videos Supporting Bill 45
E - Cigarettes
Smoke Free Movies is a group of project partners working together to raise awareness of smoking in films.
Our goal is to raise the film rating if there is on screen tobacco use so our youth don't grow up being exposed to smoking in movies, or seeing their favourite characters smoke, therefore thinking it's okay or cool.
REACT's movie review for Divergent
Why Smoke-free Movies are important
- Smoking is shown in movies 3x more than it is seen in real life
- A character smoking in a movie promotes an unhealthy lifestyle
- Tobacco companies use movies as a way of advertising
- The Ontario film board does not consider smoking and tobacco use when rating films
Support Smoke-free movies
Smoke-Free Outdoor Spaces
(hyperlink Smoke-Free Outdoor Spaces: https://www.niagararegion.ca/health/substances/tobacco/smoke-free-outdoor-spaces.aspx)
Starting Jan. 1, 2015, it is illegal to smoke on all restaurants and bar patios (covered and uncovered) under the Smoke-free Ontario Act.
Areas where smoking is prohibited
In order to educate the community about this act, REACT participates in events hosted by Smoke-free Outdoor Spaces, including parades.
Photos from the event
Click the photos below to enlarge.